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Supernatural on The CW (Viewers: 2.47 million; A18-49: 1.1/3) dipped from the 8:30 p.m. portion of lead-in The Vampire Diaries (Viewers: 3.55 million, A18-49: 1.7/ 5) by a hefty 30 percent in total viewers and 35 percent in the demo. Source

And we keep dropping:
Viewers: 3.39 --> 2.78 --> 2.66 --> 2.59 --> 2.47
Demo: 1.4 --> 1.2 --> 1.2 --> 1.2 --> 1.2

That makes me sad and depressed. If we had gained anything at all in the last five weeks, I wouldn't be so bumped, but we've been dropping five weeks in a row. That never happened before, there have always been ups and downs but this? I know that last night, there was this huge ep of The Office but still... If we don't gain anything next week, with the last ep before the short hiatus...

ETA: Corrected the demo. In the final numbers, viewership stayed the same but the A18-49 demo returned back to 1.2, just like A18-34 bumped back up to 1.4/4! And that's really good. Demo's what's important. Too bad that W18-34 dropped from last week's 1.6 to 1.3 this week - girls probably didn't like the zombie shooting fest in the last ep ;)

Date: 2009-10-09 06:32 pm (UTC)
From: [identity profile] ckll.livejournal.com
We have awesome episodes and we should focus on the positive things.
If S5 is the last, let it be. If it's not, then CW must pay more attention to the promotion.

Date: 2009-10-10 07:45 pm (UTC)
From: [identity profile] katikat.livejournal.com
Well, the A18-49 and A18-34 demo is holding steady despite the drops so we will see...

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don't be dull, be fannish

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