SPN's ratings - ouch!

[katikat]

Supernatural dropped but not as much as I feared - I suspected 2.3-2.5 mil. and 1.0/2 demo. It got 2.62 mil. and 1.2/3 demo - viewership was lower than usual but demo stayed as usual. And despite CSI and GA premiering, it dropped only 160.000 - Fringe's premiere hit it much harder so it's probable that Fringe is hurting its numbers more than CSI or GA. I hope that next Thursday, it'll go up again, even if slightly.

But still, ouch!

On the other hand:

Now in its 5th season, SUPERNATURAL has seen its ratings grow over last season by 27% with women 18-34 (1.4/4), 9% in adults 18-34 (1.2/3) and 8% in women 18-49 (1.3/3).

SUPERNATURAL faced tougher competition (against the “Grey’s Anatomy” and “CSI” premieres), and still retained 92% of last week’s adults 18-34 rating (1.2/3), 100% of its adults 18-49 audience (1.2/3) and 94% in total viewers (2.62mil). Source

Please, don't let it drop any lower. Please *crosses fingers*

Comments

[jamesinboots.livejournal.com]

God, the competition this season is ridiculous. Fringe dropped like a rock against Grey's and CSI. If Fox has any brains at all, they'll move Fringe out of that timeslot, and SPN will get a bit of a boost. Problem is that Fox has nowhere to move Fringe; I bet Trauma will fail Mon. @ 9pm though, so perhaps Fringe will swap w/ it? Hrmmms.

The sad thing about those numbers is that they're still far and away some of the CW's best. We've never been a strong performer in the key demos, but the improvement this year means we're doing far better than The Beautiful Life and we're level with Melrose Place in W18-34. Which is ridiculous - there's no way a show like SPN, which appeals rather equally to M18-34 and W18-34 at the moment, should be level in W18-34 with a show that appeals only to W18-34. (Seriously - Melrose got less than 1.5 million viewers and like a 1.45 in W18-34 - that indicates around 70% of the viewers are in that W18-34 group, with the rest probably being in F12-17.)

I'll be really curious to see the DVR numbers for the first couple episodes, because I want to see how many people had to watch later simply because of the competition.

[katikat.livejournal.com]

IIRC, SPN is among the first 10, if not the 5 on iTunes? I think that as long as it doesn't drop drastically, the CW will probably keep it next year too. A) I can't see them risking any soap opera in that spot, not against GA and B) it's a WB show and they are making good money with it on DVD and abroad. That is, if the CW doesn't fold :(

I think that Fringe is in bigger troubles at the moment. I really do hope that they'll move it, maybe switch it again with Hell's Kitchen? Back to Tuesday? It would help SPN a lot!

[astri13.livejournal.com]

I had feared lower, too, but I do think we will see an uptick next week, if only slightly. I have no idea how the Premieres of either Grey's or CSI were received - I read Fringe was seen as a disappointment by many and I guess it shows - but I do expect both the big ones to drop.

And God help us - whereever he is :) - but episode 5 might bring us good ratings if they promote accordingly.

[katikat.livejournal.com]

Fringe didn't even break 6 mil. and had 2.2/6 in demo. That's NBC's Chuck's numbers and Chuck is considered a failure. So yeah, either Fox moves it away from Thu or it won't see a 3rd season if it keeps sliding down this way. The show used to earn 4.0 after American Idol, after all.

But Grey's Anatomy was huge. Like really huge. 17 mil. and 6.6/16 demo! That's House's numbers. And SPN faired better against it than OTH/GoGi against House so... And there was also CSI's premiere with 15.7 mil. and 4.1/10 in demo and The Office with 7.3 mil. and 3.8/10.

Basically SPN and Fringe killed each other's viewers and then they were steamrolled by the big guns. But SPN still faired better than Fringe as it didn't drop anything in demo and only 160 th. in viewers.

And you believe that the CW will promote SPN? O.O Really?

I think that as long as SPN doesn't sink any lower, we might still see S6. If the CW doesn't fold, that is. I mean, what else would they stick there? Against a power house in the female demo like GA?

[astri13.livejournal.com]

And you believe that the CW will promote SPN? O.O Really?

Promote a certain guest star that has their fanbase in their female teen demo? I think in that case they might make an exception. Or the guest star will promote themselves. :D

If the CW doesn't fold, that is. I mean, what else would they stick there? Against a power house in the female demo like GA?

No idea. Isn't there another 90s soap they can redo? *g* Or maybe an 80s one. How about Dallas High - "sexy bad boy" J.R.Ewing or Dynasty 2.0 - Teeangers who are oil millionaires. Or Falcon Crest.

If the CW doesn't fold, that is.

I think that is the bigger risk right now compared to cancellation. As well as the DVD sold, WB would probably be interested in another Season. And it would be high time for a syndie deal right now.

[lemmealone.livejournal.com]

I remember seeing that SPN was shuffled off in favour of - baseball, was it? Or maybe football - in some areas. That can't have helped ratings.

[katikat.livejournal.com]

From what I heard, this year, SPN won't be pre-empted, don't know why...