SWATH at the box office
Jun. 27th, 2012 10:10 am
Yesterday, SWATH passed $300 mil. worldwide at the box office: link. Can people now stop calling it a flop? Yes, it's not a major hit but not every movie has to be a huge hit, especially these days with movies flopping left and right, it just needs to make money. And as one of the Universal head honchos said, SWATH needed to make $270-280 mil. to be profitable. It now passed $300 mil. and its run isn't over yet. For a film that's neither a sequel nor is it based on a comic book - in the time of The Avengers too! - it's not bad.