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katikatSuper Friday night for The CW.
Strategy of pairing Smallville/Supernatural again on the night paid off.
The premiere of Smallville’s final season won its time period in adults 18-34 (1.2/5), men 18-34 (1.5/6), men 18-49 (1.4/6). Smallville beat ABC and FOX in adults 18-49 (1.3/5).
Smallville delivered The CW’s best performance in the Friday 8-9pm time period in 2 years in total viewers (2.9mil) and adults 18-49 (1.3/5).
The debut of Supernatural scored The CW’s best performance in the time period in 2 years in all key categories, including adults 18-34 (1.3/5), adults 18-49 (1.2/4), men 18-34 (1.5/6), men 18-49 (1.3/5) and viewers (2.8mil).
Supernatural won the 9-10pm hour in men 18-34 (1.5/6) and beat ABC and FOX in adults 18-49 (1.2/4), men 18-34 (1.5/6), men 18-49 (1.3/5).
The CW was #1 on Friday night among adults 18-34, men 18-34 and men 18-49 (1.4/5).
This was the CW’s best Friday in total viewers (2.85mil), adults 18-34 (1.3/5), and men 18-34 (1.5/6) in two years (since 9/26/08, the final Smackdown). It was our best performance in adults 18-49 (1.2/4) and men 18-49 (1.4/5) since the two-hour SMALLVILLE “Absolute Justice” episode in February 2010. Link
Awesome! Peeps, SV and SPN were third last night, SPN even beat an original ep of The Good Guys in demo! Wow.
