As for the Monday ratings, well, of course The CW is going to shout from the rooftops about Adults 18-34 - that's their target demographic, after all, and those numbers actually are very good, and they're exactly why shows like Gossip Girl and One Tree Hill will have the highest ad rates next season (i.e., they'll be making the most money based on how much advertisers are paying The CW to show their ads). Advertisers love that demographic, and they pay the most for it. Doesn't matter which network a show's on - CW, NBC, ABC - if you're hitting that demo, you're getting the big bucks.
Which is why, I hate to say it, but the total viewers don't matter so much. If two shows both get 3 million viewers, and one has a 2.0 in A18-34 while the other has a 1.2, the first is probably earning five times as much in ad dollars. Even if the first show actually has 2.5 million viewers and the second has 3.5!
Apart from that, this is a significant improvement for The CW on Mondays, even in total viewers. The comedy block had been crashing hard for a while ...
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momijizukamori
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Date: 2008-04-22 05:59 pm (UTC)As for the Monday ratings, well, of course The CW is going to shout from the rooftops about Adults 18-34 - that's their target demographic, after all, and those numbers actually are very good, and they're exactly why shows like Gossip Girl and One Tree Hill will have the highest ad rates next season (i.e., they'll be making the most money based on how much advertisers are paying The CW to show their ads). Advertisers love that demographic, and they pay the most for it. Doesn't matter which network a show's on - CW, NBC, ABC - if you're hitting that demo, you're getting the big bucks.
Which is why, I hate to say it, but the total viewers don't matter so much. If two shows both get 3 million viewers, and one has a 2.0 in A18-34 while the other has a 1.2, the first is probably earning five times as much in ad dollars. Even if the first show actually has 2.5 million viewers and the second has 3.5!
Apart from that, this is a significant improvement for The CW on Mondays, even in total viewers. The comedy block had been crashing hard for a while ...