Now, they oversatured their schedule with reality shows, next season, it'll be rich kids. They bounce from one extreme decision to another. There is no diversity.
The problem is they don`t have a business concept that works for such a little netlet. Sure, the big networks that are established they can go with their "themes", ABC is soap-heavy, CBS is crime-heavy, NBC used to be big on comedies etc but the CW, they should look more to cable channel and try to make it with "edgy" and as you say diverse. And the same old teen soaps are not edgy.
Also, they need to let go of their holy grail teen demo. Doesnb`t exist, doesn`t sustain a network. In that regard they could do some studies that in fact women are the big spenders in households and the above 30 crowd is where the money is. All the old ad studies are from the 50s or so.
For SPN, I do believe there are major management changes in the CW and Warner will take more of an interest in it. They need it to showcase their stuff while CBS is just losing money with it. And seeing as 4 Seasons mean 82 episodes yet a magic 100 is more profitable in syndication, let alone SciFi/cult shows make good money in merchandise etc, I believe chances are high we`ll get a Season 5 as well. (And then the CW will crumble anyway. :)
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
momijizukamori
no subject
Date: 2008-03-13 06:44 pm (UTC)The problem is they don`t have a business concept that works for such a little netlet. Sure, the big networks that are established they can go with their "themes", ABC is soap-heavy, CBS is crime-heavy, NBC used to be big on comedies etc but the CW, they should look more to cable channel and try to make it with "edgy" and as you say diverse. And the same old teen soaps are not edgy.
Also, they need to let go of their holy grail teen demo. Doesnb`t exist, doesn`t sustain a network. In that regard they could do some studies that in fact women are the big spenders in households and the above 30 crowd is where the money is. All the old ad studies are from the 50s or so.
For SPN, I do believe there are major management changes in the CW and Warner will take more of an interest in it. They need it to showcase their stuff while CBS is just losing money with it. And seeing as 4 Seasons mean 82 episodes yet a magic 100 is more profitable in syndication, let alone SciFi/cult shows make good money in merchandise etc, I believe chances are high we`ll get a Season 5 as well. (And then the CW will crumble anyway. :)